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 traditionally used to transmit cultural values and etiquettes to children.

"Urdu is not just a language, but a 'Tehzeeb' or civilisation, and traditionally this book was a foundation for learning. We hope it will be a foundation for learning Urdu by providing an alternative to Urdu pedagogy and perception: how the language is taught and perceived."

The curated discussions and storytelling sessions by Joy of Urdu are targeted to different demographics, age groups, and proficiency levels. Our list of distinguished advisors and patrons can be found in the attached information sheets.